Case Studies
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See how customers use BlastPoint to turn data into outcomes that matter.
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Showing 28 of 28 case studies
Proactively Protecting CSAT During Infrastructure Modernization
An electric service company set a goal to increase overall CSAT by one full point while investing in a major substation upgrade to improve reliability for a concentrated customer base. Recognizing that infrastructure projects are also customer experience moments, the company proactively communicated improvements to drive positive perception—resulting in a 12.7% increase in CSAT for the targeted segment and 30% progress toward its 1-point goal before construction was completed.
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ROI in 17 Days: How a Regional Credit Union Achieved Campaign ROI in Just 17 Days
A regional credit union used BlastPoint to replace manual lists with intent-driven targeting for seasonal campaigns. Within 17 business days, they launched two campaigns. Their Auto Refinance campaign achieved a 50% open rate (vs. 30% benchmark) and 4x higher click-through rates than usual. Download the case study to discover how smarter targeting can accelerate ROI and lower marketing costs.
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Revenue Projections: BlastPoint’s Impact on Generating up to $447K for a regional bank from Checking Accounts
A regional bank sought to improve engagement with their Checking Account product and needed a more efficient way to reach the right customers. BlastPoint's analysis identified key demographics, refining outreach strategies and projecting $117K–$447K in revenue, showcasing significant ROI. Download the case study to discover how BlastPoint helped the bank drive up to $447K in annual revenue through smarter checking account engagement.
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Driving New Member Growth in Missoula with Data-Driven Segmentation
To accelerate growth in a new market, Whitefish Credit Union partnered with BlastPoint to launch a targeted direct mail campaign—driving $870K in new deposits in just two months. Download the full case study to see the exact strategy, targeting approach, and results that led to $870K in new deposits in just two months.
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Identify Commercial Partners to Expand EV Charging Infrastructure
ATCO, a large energy company operating in Alberta & northern Canada, wanted to get ahead of the EV adoption curve in the region by targeting commercial customers most likely to become partners in EV charging infrastructure expansion. With BlastPoint's technology, they identified 220K potential partners for outreach.
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Outperform Competitors by 80%: AI Turns Indirect Customers Active
BlastPoint's Customer Intelligence Platform enabled a regional bank to secure an estimated $230K in new deposits from a single AI-driven automated campaign and drive engagement 80% higher than competing banks. Download the case study to see how they're outperforming competitors by turning indirect customers into loyal advocates.
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Driving $26M in New Business: A 4% Customer Growth Surge Powered by Data
A Midwest bank surpassed the industry’s standard growth rate, achieving a 4% increase in customer accounts and generating an estimated $16M in new deposits and $10M in new loans by leveraging BlastPoint’s platform. By uncovering hidden opportunities within their community and delivering targeted outreach, they transformed data-driven insights into substantial financial growth. Discover the Strategy Behind 2x Industry Growth – Download the Full Case Study Now!
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Discover New Business & Residential Customers with BlastPoint’s Interactive Platform
A large investor-owned company wanted to grow their customer base by identifying households and businesses most likely to convert to their offerings across a three-state territory. BlastPoint's platform enabled them to locate and reach out to over 61% more leads.
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Boost Financial Accessibility for Low Income Members with AI-Driven Engagement Strategies
Credit unions and CDFIs, focusing on Low to moderate-income (LMI) members, leverage advanced data analytics and AI technologies to enhance personalized engagement. This data-driven approach leads to a remarkable 271% increase in engagement, dramatically improving outreach and financial inclusion for diverse LMI segments.
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Driving $230K Growth Through Indirect Member Engagement
While the industry faces 2.2% deposit growth, one regional credit union achieved 80% higher engagement, a 36% engagement rate with indirect members, and $230K in new deposits through targeted strategies. Download the case study to see how they're outperforming competitors by turning indirect members into loyal advocates.
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Boosted CTR and Reduced Campaign Costs by 70% with AI Powered Targeting to Grow Wallet Share and Enhance Member Engagement
A major credit union in the Northeast partnered with BlastPoint to drive member engagement and grow share of wallet. By leveraging advanced analytics and member segmentation, the credit union targeted key demographics and behaviors to achieve 92% higher click-through rates and a 70% reduction in Email campaign costs.
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Driving $26M in New Business: A 4% Membership Surge Powered by Data
A Midwest credit union exceeded the industry’s standard growth, achieving a 4% increase in membership and generating an estimated $16M in new deposits and $10M in new loans by leveraging BlastPoint’s platform. By uncovering hidden opportunities within their community and delivering targeted outreach, they transformed data-driven insights into substantial financial growth. Discover the Strategy Behind 2x Industry Growth – Download the Full Case Study Now!
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Revenue Projections: BlastPoint’s Impact on Generating up to $447K for P1FCU from Checking Accounts
P1FCU, a credit union in North Idaho, sought to improve engagement with their Checking Account product and needed a more efficient way to reach the right members. BlastPoint's analysis identified key demographics, refining outreach strategies and projecting $117K–$447K in revenue, showcasing significant ROI. Download the case study to discover how BlastPoint helped P1FCU drive up to $447K in annual revenue through smarter checking account engagement.
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Discover New Commercial & Residential Customers with BlastPoint’s Interactive Platform
Peoples Natural Gas, a large investor-owned natural gas company, wanted to grow their customer base by identifying households and businesses most likely to convert to natural gas across its three-state territory. BlastPoint's platform enabled them to locate and reach out to over 61% more leads.
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Support LMI Customers Through Impactful Payment Assistance Campaigns
A Southeast utility serving 500,000+ customers used BlastPoint's tools to target 30,000 LMI customers with an email campaign about payment assistance. Over 25% engaged within 2 weeks!
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Boost Low Income Engagement with AI-Driven Customer Intelligence
To ensure lower-income customers were getting the help they needed with bill payments, DLC utilized BlastPoint's data-driven customer intelligence to drive engagement with assistance campaigns, surpassing industry benchmarks up over 300%!
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Collect More Full Payments from Delinquent Accounts
A large, Mid-Atlantic, investor-owned natural gas utility* used BlastPoint’s CI platform to generate a 47% follow through rate of full payments from overdue customer accounts during Covid-19. By reaching out to customers who paid late for the first time in 2020, the company recouped thousands in lost revenue and kept customers connected.
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From At-Risk to Retained: Driving 36% Higher Engagement
BlastPoint's Customer Intelligence Platform enabled a leading utility company to secure an estimated $230K in new program enrollments from a single AI-driven automated campaign and drive 36% higher engagement among at-risk customer segments. By identifying disengaged customers before they switched providers, the utility company delivered stronger customer relationships and long-term retention. Download the case study to discover how to re-engage at-risk customers before they leave.
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How a Utility Achieved a 51% Open Rate Using BlastPoint’s High-Propensity Targeting
A leading electric and gas utility in the Northeast launched a highly targeted email campaign to drive participation in its Home Weatherization Program, reaching 140,000 customers using BlastPoint’s powerful high propensity and weatherization take-up data. The campaign achieved an outstanding 51% open rate—one of the highest they have ever seen—demonstrating the power of precise targeting and saved $175K campaign costs from a single AI-driven targeted campaign. Discover the Strategy that Led to Saving $175K on Campaign Costs – Download the Full Case Study Now!
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$750K Savings and 52% E-billing Enrollment Increase Using AI-Powered Segmentation and Predictive Analytics
A community-owned utility in North Carolina partnered with BlastPoint to boost Paperless Billing enrollment. Using advanced analytics and targeted segmentation, BlastPoint identified key customer segments and optimized marketing strategies. This led to a 52% increase in enrollment, from 25% in 2021 to 40% by mid-2024, and $750K in savings.
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Increased Click Through Rates and 70% Reduction in Campaign Costs Through AI Powered Customer Targeting for HEA Program
A major Northeast utility partnered with BlastPoint to boost Home Energy Assessment (HEA) program participation. Using advanced analytics and segmentation, they saw a 92% increase in click-through rates and cut email campaign costs by 70%.
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Boosting E-billing Program Adoption with Advanced Analytics and Customer Segmentation
A Northeast utility used BlastPoint to boost customer engagement with targeted E-billing, achieving a 35% improvement in paperless billing enrollment. With one BlastPoint-powered campaign to about 40,000 customers - BlastPoint delivered an additional $20,000 in paperless billing savings for this utility.
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Boost Customer Assistance Program Enrollment & Recoup Lost Revenue
BlastPoint's data-backed insights helped a large, investor-owned natural gas utility identify and engage income-eligible customers who were best fits for customer assistance programs during the Covid 19 pandemic. 20% of campaign recipients quickly enrolled, ensuring the company would receive timely payments despite the prolonged economic downturn.
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Increase Paperless Billing Enrollment & Decrease Costs by over $1M
A large Mid-Atlantic natural gas utility* used BlastPoint’s customer intelligence platform to increase paperless billing enrollment, generating over three times its ROI in under one quarter.
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Launch Digital Solutions for Customer Engagement & Decrease Call Center Volume
American Electric Power (AEP), a major electric utility serving the Midwest and South through its seven subsidiaries, launched a new digital assistant on its website. Utilizing BlastPoint's data-driven insights, AEP achieved clickthrough rates (CTR) 30% above customer services industry benchmarks within less than 2 months from launch!
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Increase Enrollment in EV Programs up to 98% with BlastPoint’s Customer Intelligence Platform
A large, Mid-Atlantic, investor-owned electric utility* used BlastPoint’s CI platform to amplify customer awareness of electric vehicle programs quickly. By targeting the right customers at the right time, the company increased enrollment in their EV rebate program by 55% and in their EV variable rate program by 98% after a single targeted campaign.
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Driving 400% Engagement and 200% ROI: Transforming Energy Efficiency with Data-Driven Strategies
A Western Pennsylvania utility partnered with BlastPoint to boost engagement in their Energy Efficiency Marketplace. The result? A 400% increase in purchases and a 200% rise in recycled appliances, delivering a strong ROI.
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Grow Customer Engagement with Energy Efficiency Programs and Surpass Industry Benchmarks
An electric utility serving western Pennsylvania*, utilized BlastPoint's Customer Intelligence Platform to enhance customer awareness of energy efficiency programs. By harnessing customer segmentation insights, email campaigns yielded enrollments 16% higher than industry benchmarks while engagement rates exceeded 300%!
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