How a Utility Achieved a 51% Open Rate Using BlastPoint’s High-Propensity Targeting
A leading electric and gas utility in the Northeast launched a highly targeted email campaign to drive participation in its Home Weatherization Program, reaching 140,000 customers using BlastPoint’s powerful high propensity and weatherization take-up data.
The campaign achieved an outstanding 51% open rate—one of the highest they have ever seen—demonstrating the power of precise targeting and saved $175K campaign costs from a single AI-driven targeted campaign.
Discover the Strategy that Led to Saving $175K on Campaign Costs – Download the Full Case Study Now!
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