Increased Click Through Rates and 70% Reduction in Campaign Costs Through AI Powered Customer Targeting for HEA Program
A major Northeast utility partnered with BlastPoint to boost Home Energy Assessment (HEA) program participation. Using advanced analytics and segmentation, they saw a 92% increase in click-through rates and cut email campaign costs by 70%.
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Proactively Protecting CSAT During Infrastructure Modernization
An electric service company set a goal to increase overall CSAT by one full point while investing in a major substation upgrade to improve reliability for a concentrated customer base. Recognizing that infrastructure projects are also customer experience moments, the company proactively communicated improvements to drive positive perception—resulting in a 12.7% increase in CSAT for the targeted segment and 30% progress toward its 1-point goal before construction was completed.
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Identify Commercial Partners to Expand EV Charging Infrastructure
ATCO, a large energy company operating in Alberta & northern Canada, wanted to get ahead of the EV adoption curve in the region by targeting commercial customers most likely to become partners in EV charging infrastructure expansion. With BlastPoint's technology, they identified 220K potential partners for outreach.
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Discover New Commercial & Residential Customers with BlastPoint’s Interactive Platform
Peoples Natural Gas, a large investor-owned natural gas company, wanted to grow their customer base by identifying households and businesses most likely to convert to natural gas across its three-state territory. BlastPoint's platform enabled them to locate and reach out to over 61% more leads.
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