Boosted CTR and Reduced Campaign Costs by 70% with AI Powered Targeting to Grow Wallet Share and Enhance Member Engagement
A major credit union in the Northeast partnered with BlastPoint to drive member engagement and grow share of wallet. By leveraging advanced analytics and member segmentation, the credit union targeted key demographics and behaviors to achieve 92% higher click-through rates and a 70% reduction in Email campaign costs.
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ROI in 17 Days: How a Regional Credit Union Achieved Campaign ROI in Just 17 Days
A regional credit union used BlastPoint to replace manual lists with intent-driven targeting for seasonal campaigns. Within 17 business days, they launched two campaigns. Their Auto Refinance campaign achieved a 50% open rate (vs. 30% benchmark) and 4x higher click-through rates than usual. Download the case study to discover how smarter targeting can accelerate ROI and lower marketing costs.
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Driving New Member Growth in Missoula with Data-Driven Segmentation
To accelerate growth in a new market, Whitefish Credit Union partnered with BlastPoint to launch a targeted direct mail campaign—driving $870K in new deposits in just two months. Download the full case study to see the exact strategy, targeting approach, and results that led to $870K in new deposits in just two months.
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Boost Financial Accessibility for Low Income Members with AI-Driven Engagement Strategies
Credit unions and CDFIs, focusing on Low to moderate-income (LMI) members, leverage advanced data analytics and AI technologies to enhance personalized engagement. This data-driven approach leads to a remarkable 271% increase in engagement, dramatically improving outreach and financial inclusion for diverse LMI segments.
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