$750K Savings and 52% E-billing Enrollment Increase Using AI-Powered Segmentation and Predictive Analytics
A community-owned utility in North Carolina partnered with BlastPoint to boost Paperless Billing enrollment. Using advanced analytics and targeted segmentation, BlastPoint identified key customer segments and optimized marketing strategies.
This led to a 52% increase in enrollment, from 25% in 2021 to 40% by mid-2024, and $750K in savings.
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An electric service company set a goal to increase overall CSAT by one full point while investing in a major substation upgrade to improve reliability for a concentrated customer base. Recognizing that infrastructure projects are also customer experience moments, the company proactively communicated improvements to drive positive perception—resulting in a 12.7% increase in CSAT for the targeted segment and 30% progress toward its 1-point goal before construction was completed.
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Identify Commercial Partners to Expand EV Charging Infrastructure
ATCO, a large energy company operating in Alberta & northern Canada, wanted to get ahead of the EV adoption curve in the region by targeting commercial customers most likely to become partners in EV charging infrastructure expansion. With BlastPoint's technology, they identified 220K potential partners for outreach.
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Discover New Commercial & Residential Customers with BlastPoint’s Interactive Platform
Peoples Natural Gas, a large investor-owned natural gas company, wanted to grow their customer base by identifying households and businesses most likely to convert to natural gas across its three-state territory. BlastPoint's platform enabled them to locate and reach out to over 61% more leads.
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