Driving $26M in New Business: A 4% Membership Surge Powered by Data

A Midwest credit union exceeded the industry’s standard growth, achieving a 4% increase in membership and generating an estimated $16M in new deposits and $10M in new loans by leveraging BlastPoint’s platform.
By uncovering hidden opportunities within their community and delivering targeted outreach, they transformed data-driven insights into substantial financial growth.
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Credit unions and CDFIs, focusing on Low to moderate-income (LMI) members, leverage advanced data analytics and AI technologies to enhance personalized engagement. This data-driven approach leads to a remarkable 271% increase in engagement, dramatically improving outreach and financial inclusion for diverse LMI segments.
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