Utilities
BlastPoint Transforms Utilities Through Data
Use your customer's data to drive higher program adoption, improve customer satisfaction, reduce operational costs, and navigate the energy transition.
Trusted by Leading Energy & Utility Providers Nationwide
Case Studies
Proven Results Across Key Challenges
Optimize Operations & Reduce Costs
Accelerate the adoption of EVs, solar, and other green technologies. Identify likely residential adopters and overcome barriers. Pinpoint C&I partners for charging infrastructure and fleet electrification. Support grid planning with accurate adoption forecasts.
30%
increase of self-service adoption, significantly reducing call center volume
American Electric Power
Boost Program Participation
Exceed goals for billing programs (AutoPay, Paperless, Budget Billing), energy efficiency, assistance, TOU/DSM, and revenue-generators. Our AI identifies the right customers, predicts enrollment likelihood, and enables personalized 'Next Best Program' outreach for maximum adoption.
3x
increased energy efficiency engagement among low and moderate income customers
National Grid
Serve Vulnerable Customers Equitably
Go beyond eligibility. Identify and segment customers with diverse needs, and proactively engage LMI customers based on their unique circumstances. Predict payment struggles before delinquency, match households with the right assistance, overcome adoption barriers (awareness, paperwork, stigma), and optimize collections efforts.
Pre-Certified
Seattle City Light was able to pre-certify LMI customers and provide assistance
Seattle City Light
Enhance Customer Satisfaction
Understand satisfaction drivers at the household level, daily. Proactively identify dissatisfied customers and automate targeted interventions to address their specific issues, improving retention and overall sentiment before they escalate.
Predictive Insights
Duquesne Light used predictive CSAT to identify and improve negative program impacts
Duquesne Light Company
Case Studies
More Utility Case Studies
Proactively Protecting CSAT During Infrastructure Modernization
An electric service company set a goal to increase overall CSAT by one full point while investing in a major substation upgrade to improve reliability for a con
Read the case study
Identify Commercial Partners to Expand EV Charging Infrastructure
ATCO, a large energy company operating in Alberta & northern Canada, wanted to get ahead of the EV adoption curve in the region by targeting commercial cust
Read the case study
Collect More Full Payments from Delinquent Accounts
A large, Mid-Atlantic, investor-owned natural gas utility* used BlastPoint’s CI platform to generate a 47% follow through rate of full payments from overdue cus
Read the case studyCentralize Your Intelligence Across Your Entire Customer Base
The BlastPoint Platform ties together your data across all of your systems and brings additional insights you wouldn't normally have access to through our data enrichment and AI Modeling.
Residential & Commercial Intelligence
Gain deep, predictive insights for all customer segments – Residential, SMB, and complex C&I accounts.
AI-Driven Customer Segmentation
Understand your customer base with nuanced, dynamic personas that go beyond simple demographics, enabling precise targeting.
Omni-Channel Marketing Optimization
Maximize impact and ROI by identifying the best message, channel (digital, mail, call center, field), and timing for every customer interaction.
Seamless & Secure Integration
Connect easily and securely with core utility systems (CIS, AMI, Billing, MDM, etc.) in a compliance-ready environment (e.g., SOC2 Type II).
Rapid Deployment & Expert Partnership
Achieve results in weeks, not years, with intuitive tools and dedicated support from utility industry experts.
Show How Your Outreach is Making an Impact Through Data
Keep track of your measurable campaign performance over time to show the outcome of your efforts. Connect the dots between cost savings from increased E-Bill enrollment or lower call volume, or show how improved outreach leads to stronger DSM enrollment.
Hear From Our Clients
“In a finite market, every campaign must count toward our climate goals. BlastPoint transformed our approach by replacing legacy ‘spray-and-pray’ methods with surgical lookalike modeling. The impact was immediate: a single push drove an 8% lift in clean energy enrollment and a 46% spike in grid-interactive device adoption, shattering a long-standing growth plateau. By automating our intelligence, BlastPoint allows us to scale our community’s resilience and meet our decarbonization targets at a record-breaking pace.”
Sonoma Clean Power
Your Partner in Data-Driven Transformation
BlastPoint integrates seamlessly with your existing utility technology stack. Our platform delivers granular, actionable customer intelligence built on robust data and AI optimized for the energy sector. Benefit from rapid deployment, a compliance-ready architecture, and ongoing expert support. We're not just a vendor. We're your partners.
Get Exclusive Utility Benchmark Data
Connect with our team to explore data-backed Utility benchmarks and industry insights tailored to your organization.
Utilities
Ready to See BlastPoint in Action?
Schedule a demo and discover how BlastPoint can help you achieve your organization's specific operational and customer goals.