Blog
From Our Blog & in the News
Stay updated with the latest trends, insights, and success stories from the BlastPoint team and our clients.
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May 20, 2025
Smart Growth for Credit Unions: Why BlastPoint’s Member Acquisition Toolkit Changes the Game
Credit unions today face a complex challenge: drive meaningful member growth while staying grounded in their mission to serve communities with trust and care. But as the financial landscape shifts, so do the rules of engagement. Digital-first banks and fintech disruptors are rapidly reshaping consumer expectations—particularly among younger, tech-savvy audiences. The traditional playbook is no […]
May 7, 2025
May Credit Union Spotlight: Recognizing Our MVP
Each month, we celebrate a standout credit union leader who is transforming member engagement through the use of data-driven strategies. For our May Credit Union Spotlight, we’re proud to recognize Andrea from Expree Credit Union for her thoughtful approach to member segmentation and her vision for personalized marketing campaigns using the BlastPoint platform. We asked […]
May 5, 2025
Reboarding for Utilities: A Smarter Way to Re-Engage Customers
Utilities have long prioritized onboarding—ensuring that customers get connected, understand their billing cycles, and know how to contact support. But what happens after that initial connection? Too often, the answer is: not much. In today’s dynamic energy landscape, where the push for energy efficiency, affordability programs, and smart technologies is stronger than ever, utilities need […]
April 18, 2025
Turning Data into Member Growth: Why Credit Unions Can’t Wait on AI
Artificial intelligence (AI) is no longer a futuristic concept—it’s a real, practical solution helping credit unions and community banks thrive in a competitive and rapidly changing financial landscape. As larger banks and fintech companies race ahead with big data and AI-driven personalization, credit unions are under growing pressure to deliver the same high-quality, digital-first experiences—but […]
April 7, 2025
AI Reshapes Loan Decisioning for Credit Unions Ready to Lead
Artificial Intelligence is no longer just a buzzword—it’s a strategic asset that credit unions can no longer afford to ignore. While big banks and fintechs have been early adopters, credit unions are now tapping into the power of AI to make smarter lending decisions, uncover underserved markets, and better meet the evolving needs of their […]
April 2, 2025
BlastPoint Thought Leadership Series – Building Your AI Toolbox: A Pragmatic Approach to AI for Business
BlastPoint Thought Leadership Series Welcome to the BlastPoint Thought Leadership Series! This is where we dive deep into big ideas, emerging trends, and industry insights straight from the experts at BlastPoint. Each quarter, we sit down with a leader from a different department to hear their take on what’s shaping the future of AI, data […]
March 24, 2025
Young Professionals: A Strategic Growth Opportunity for Credit Unions
In an increasingly competitive financial services landscape, one demographic stands out as a critical growth opportunity: young professionals. These individuals—defined as college-educated and aged 44 or under—are at the beginning of their financial journeys and are actively seeking trusted partners to guide them through life’s key financial milestones. For credit unions, the moment to engage […]
March 19, 2025
March Utility Spotlight: AI-Driven Program Growth & Engagement Insights
Each month, we recognize outstanding utility professionals who leverage BlastPoint’s platform to enhance customer engagement, track program growth, and optimize marketing strategies. This month, we surveyed several of our utility customers about program growth and building engagement for our Spotlight MVP feature! To gain a deeper understanding of how our utility customers are using BlastPoint’s […]
March 13, 2025
March Credit Union Spotlight: Recognizing Our MVP
Each month, we recognize a standout leader who leverages BlastPoint’s platform to drive exceptional member engagement, enhance member experience, and make data-driven marketing decisions. This month, we’re excited to feature Steven Reed from P1FCU as our March Credit Union Spotlight MVP! To gain deeper insights into how Steven and his team are utilizing BlastPoint’s platform, […]
March 11, 2025
Inc. Names Alison Alvarez to Its 2025 Female Founders 500 List
Inc.’s eighth annual Female Founders list highlights the nation’s top business leaders who challenge the status quo to tackle some of the world’s biggest problems. Pittsburgh, PA, March 11, 2025 – Inc., the leading media brand for entrepreneurs and business leaders, has named Alison Alvarez, CEO and Co-founder of BlastPoint, to its eighth annual Female […]
March 5, 2025
February Utility Spotlight: Recognizing Our MVP
Each month, we take a moment to recognize a standout team or individual who has leveraged BlastPoint’s platform to drive meaningful engagement, enhance customer experiences, and optimize their marketing efforts. This month, we are thrilled to highlight Morgan Kriley, Customer Experience Associate at Duquesne Light Company (DLC), as our February MVP. Morgan has demonstrated outstanding […]
February 25, 2025
How Financial Institutions Can Gain a Competitive Edge with External Data
In an era where data fuels business decisions, financial institutions—especially credit unions and banks—need more than just internal member information to stay ahead. The landscape is shifting rapidly, with new customer expectations, market changes, and competitive pressures shaping the future of banking. The key to thriving in this evolving environment? Leveraging external data sources to […]