Blog
From Our Blog & in the News
Stay updated with the latest trends, insights, and success stories from the BlastPoint team and our clients.
Browse by category

February 18, 2025
The Future of Energy Assistance: Leveraging Technology to Maximize Impact
Energy costs are a significant concern for many households across the United States, with a substantial number of families dedicating a large portion of their income to utility bills. This financial strain, known as energy burden, disproportionately affects low-income and marginalized communities. To alleviate this burden, various energy assistance programs have been established, including the […]

January 23, 2025
The Crucial Link: How Energy Burden and Engagement Impact Customer Satisfaction
Energy burden, the percentage of household income spent on energy costs, is more than just a financial metric—it’s a window into the struggles many utility customers face daily. High energy burden disproportionately affects low-income households, leading to difficult trade-offs between energy bills and essential needs like food, healthcare, and education. For utility companies, addressing energy […]

December 17, 2024
Transforming the Way You Work: BlastPoint’s Latest Updates
At BlastPoint, we’re always working to bring you new ways to interact with your data and deliver actionable insights. This quarter, we’ve introduced exciting features in preview, improved visualization tools, and polished the platform to make your experience smoother and more intuitive. Here’s what’s new: 1. Campaigns Preview: Track Changes and Automate Actions We’re thrilled […]

December 3, 2024
2024 Highlights, Challenges, and AI Trends Defining 2025
2024 has been a year of rapid transformation in customer engagement, driven by advancements in AI, data analytics, and evolving consumer expectations. As we look back on the milestones and challenges of this year, we also peer into the future, predicting the trends that will define 2025. Highlights from 2024 AI-Powered Personalization Took Center Stage […]

November 20, 2024
Discover Key Industry Benchmarks: Where Does Your Utility Stand?
Understanding how your utility measures up against industry benchmarks is essential for enhancing operations, improving customer satisfaction, and driving growth. Here’s a sneak peek at some key performance metrics: Key Highlights from the Industry Benchmarks Paperless Billing Programs Call Center Metrics Collections Performance Curious to See the Full Benchmark Report? These highlights are just the […]

November 19, 2024
Accelerate Liquidity: Top Deposit-Growth Strategies for Credit Unions Driving 17% Gains
Credit unions face growing challenges in maintaining and increasing deposits, especially during economic shifts that impact member behavior and financial confidence. A strong liquidity position is essential for these institutions to continue offering competitive rates, expanding loan portfolios, and fostering trust among members. To stay ahead, credit unions need innovative, data-driven strategies that drive deposit […]

November 4, 2024
Discover Key Industry Benchmarks: Where Does Your Credit Union Stand?
Ever wondered how your credit union compares to industry peers? Understanding key performance benchmarks is essential for strategic planning and growth. Here’s a preview of some important metrics for credit unions: Key Highlights from the Industry Benchmarks Member Churn Insights Digital Engagement Loan Trends Paperless Billing Want to See the Full Industry Benchmark Report? These […]

October 22, 2024
Understanding Customer Motivations: The Key to Effective Energy Efficiency Campaigns and strategies of achieving 18.9% enrollment
As the energy efficiency sector continues to change, utilities encounter the dual challenge of effectively promoting their programs while also ensuring that these initiatives genuinely connect with customers. To foster meaningful participation and achieve targeted results, it is essential to grasp the underlying motivations of customers. By exploring the psychological elements that drive decision-making, utilities […]

October 15, 2024
Unlocking Customer Value: The Game-Changing Power of Income Data in Service Provision
In the realm of customer intelligence, income data is a crucial element that can transform service delivery across industries. It enables personalized services, targeted marketing, and efficient resource allocation, but also raises significant challenges and ethical considerations. The Income Data Revolution: Transforming Customer Interactions The smart use of income data is reshaping how businesses engage […]

October 10, 2024
Reduce Member Attrition with BlastPoint’s AI Solutions: How a $2B Credit Union Slashed Churn and Boosted Retention
Member attrition is one of the biggest challenges credit unions face today. With competition growing and members becoming more selective, credit unions must take proactive steps to retain their members and keep them engaged. Fortunately, BlastPoint’s AI Attrition Models offer a powerful solution, leveraging advanced machine learning and predictive analytics to reduce churn and improve […]

October 8, 2024
Announcing BlastPoint’s First Podcast Episode
Introducing the BlastPoint Deep Dive Podcast: Where AI Meets Customer Insights! At BlastPoint, we’re always pushing the boundaries of what’s possible with data and AI, and today, we’re excited to announce the launch of our brand-new BlastPoint Deep Dive Podcast! Our podcast is a true collaboration between humans and AI, designed to deliver expert insights […]

September 16, 2024
The Spiritual Implications of AI
You, the reader, are an advanced AI algorithm in a nonexistent, purely hypothetical universe. Probably. I’ll explain. The Quiet Before the Storm My first chat with an Large Language Model is forever etched into my memory. It was a shock, because just a few years earlier in 2016 when I graduated from Carnegie Mellon University […]
