Blog
From Our Blog & in the News
Stay updated with the latest trends, insights, and success stories from the BlastPoint team and our clients.
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October 14, 2021
Three Essential Ingredients for Personalized Customer Experiences
Relevant content. Preferred channels. Personalized messaging. These “ingredients” empower marketers to create effective, personalized customer experiences. The foundation for all three? Operationalized consumer data, which is only a few clicks away in the BlastPoint Customer Intelligence Platform. The era of personalized customer experiences is here, which marketing experts have been predicting for a few years […]
September 29, 2021
Using Data to Make Your Customer Experience Budget More Efficient
Knowing what data is important, acquiring it, and strategically utilizing it, is the foundation of successful customer experience campaigns. We sat down this week with Steve Estes, BlastPoint’s VP of Product, to talk about how we are helping companies use data-driven customer intelligence in ways that have, until now, been reserved for the largest organizations. […]
September 16, 2021
Don’t Let “Data Shame” Hold You Back
BlastPoint helps organizations centralize their data, make it more accessible, and ensure they have the right data to solve specific business problems. This week, we sat down with Tomer Borenstein, BlastPoint’s Co-Founder and CTO, to get his views on “data shame,” and how it can be both mitigated and overcome to get you on the […]
September 10, 2021
New Case Study: Duquesne Light Co. Utilizes BlastPoint to Increase Low Income Campaign Engagement
BlastPoint’s AI-powered customer intelligence helped DLC effectively engage lower-income customers in energy assistance campaigns and surpass industry benchmarks by as much as 670%. During the pandemic, it has been crucial for utilities to engage lower-income customers effectively, as this customer segment has been disproportionately affected by Covid-19. Getting eligible customers enrolled in assistance programs has […]
September 2, 2021
The ROI of Customer Intelligence
Many industries have acknowledged the general value of increasing their customer focus. Yet some organizations struggle to calculate the actual impact of customer intelligence on ROI. This can hold them back from fully utilizing data-driven insights. Below, BlastPoint CEO & Co-Founder Alison Alvarez outlines key considerations to establish customer intelligence-driven ROI. Senior managers and boards […]
August 26, 2021
One Easy Trick to Validate Your Customer Data
BlastPoint’s CEO & Co-Founder, Alison Alvarez, talks about the importance of customer data validation. Alvarez, who has over a decade of experience working with customer data in multiple sectors, discusses validating cell phone numbers and how bad data can predict bad results. Bad data can take lots of different forms. Sometimes it’s benign and easily […]
August 12, 2021
Operationalize Customer Intelligence for Maximum Impact: Insights from Jitendra Dahale
Jitendra Dahale has decades of experience making data-informed business decisions for major global companies. We talked this week with BlastPoint’s Chief Strategy Officer about how leading companies use customer intelligence, and how to gather and operationalize it. Everyone knows they need customer intelligence “Almost every leading company either currently invests in customer intelligence or is […]
July 29, 2021
BlastPoint Helps Highly Regulated Companies Start Utilizing Customer Intelligence
If you want your company to reap the benefits of AI but are worried about penalties due to regulation, BlastPoint’s customizable and auditable approach to customer intelligence may be the right solution for you. Highly regulated industries, especially those with large security vulnerabilities like utilities, telecoms, credit unions, and insurance, are often still relatively new […]
July 22, 2021
Income-Eligible Customers Can Help Meet Your Energy Efficiency Benchmarks – AND Save You Money, Part 2
In Part 2 of our series Engaging Income-Eligible Customers about Energy Efficiency, discover utilities’ go-to segment for boosting low-income enrollment in energy efficiency offers and meeting regulatory benchmarks. If you missed Part 1, read it here! New research from BlastPoint shows that a segment of lower-income customers–those who earn below 150% of the federal poverty […]
July 8, 2021
Engaging Income-Eligible Customers about Energy Efficiency, Part 1
Income-eligible households are in danger of being left behind in the transition to energy efficiency. Here’s how utilities can reduce the energy burden on them while hitting their business targets and meeting regulatory requirements toward a carbon-neutral future. Part 1 of 2. Check out Part 2 of our series, where we take a deep dive […]
July 1, 2021
How Retail & Restaurants Could Open the Door to Wider EV Adoption
The EV revolution is accelerating. Learn how restaurants and retail shops can offer EV charging and reap the benefits, in this reprint of BlastPoint CEO Alison Alvarez’s article for Retail & Restaurant Facility Business.
June 10, 2021
2021 Electric Vehicle Sales & Infrastructure Progress: Updated Report Available
Our latest EV Outlook Report includes new data on electric vehicle sales and infrastructure expansion as we approach the halfway mark of 2021. Download it for free now!