Blog
From Our Blog & in the News
Stay updated with the latest trends, insights, and success stories from the BlastPoint team and our clients.
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April 20, 2022
Five 2022 USA-made EVs Under 40K
Our US automakers are upping production of EV vehicles to meet not only new regulations to halt carbon emissions but also the demand from consumers. As of early March, Ford announced its goal to produce 2 million EVs annually by 2026. Meanwhile, the Japanese carmaker Nissan has invested 500 million into their USA plant to […]
April 7, 2022
Credit Unions: Identify & Engage Younger Members with Customer Intelligence
Data reveals banking customers embracing the digital age. Credit unions have an opportunity to combine member-focused missions with customer intelligence that will prioritize engagement with younger members. Let’s begin with a quick reminder of the advantages credit unions have over big banks when it comes to customers. CUs are member-owned, not-for-profit organizations with member-focused missions. […]
March 24, 2022
Spotlight Series: Mark Brown, PWC Fayetteville
BlastPoint sat down with Mark Brown to learn how Dynamic Pricing led to increased customer satisfaction with a top North Carolina utility provider: PWC Fayetteville. Nearly every industry participates in offering a dynamic price structure to its customers. From retail, entertainment, public transportation, and more – including utility companies. According to Fayetteville’s Public Works Commission […]
March 10, 2022
Map Customers’ Collections Journeys to Increase Satisfaction and Reduce Debt
As utilities move toward another collections season, the stakes are high to recoup outstanding debt while also optimizing the customer experience. Understanding distinct customer journeys through the collections process via customer intelligence can help utilities accomplish both objectives with one simple solution. Since the beginning of the pandemic, utility companies have seen unprecedented levels of […]
February 10, 2022
Take the Guesswork Out of Customer Satisfaction Scores (CSAT) with Automated, Data-Driven Scoring
Measuring customer satisfaction is essential for companies to succeed. But too often the measurement process becomes cumbersome, and low survey response rates mean scores are based on a non-representative sample. By utilizing customer data to measure CSAT scores automatically, companies can capture CSAT at the household or segment level daily. Automated scores make it easier […]
January 27, 2022
BlastPoint’s 2022 Sustainability Benchmarks Report identifies US utilities with the highest customer engagement in sustainability programs
The Sustainability Benchmarks Report compares utilities’ progress in six key sustainability areas: demand response, dynamic pricing, energy efficiency, renewables, AMI rollout, and overall reliability. It lists the top 10 companies for each of these areas within investor-owned (IOUs), municipal (munis), and cooperative (coops) ownership categories. Additionally, the report provides case studies for utilizing customer intelligence […]
January 6, 2022
Three Key Goals Customer Intelligence Will Help Utilities Achieve in 2022
As utilities begin the new year, they face the critical challenges of boosting customer satisfaction scores, growing sustainability programs, and ensuring energy equity. Customer intelligence provides the data-driven insights necessary for reaching benchmarks. Boost Customer Satisfaction Scores Customer intelligence is a fundamental tool for increasing customer satisfaction because, in order to satisfy customers, companies have […]
December 9, 2021
On the Road with an EV: Pros and Cons from an Owner’s Perspective
Find out firsthand what it’s like to be an early adopter of EVs in middle America. BlastPoint’s Tony Cebzanov and Marianne Holohan talk candidly about their experiences owning and driving EVs in Pittsburgh, PA. Their consensus: EVs are great; charging infrastructure, not so much. There are a lot of first-time EV owners out on the […]
December 2, 2021
BlastPoint’s EV Model Predicts Emerging Adoption Hotspots Across the US
Thanks to BlastPoint’s proprietary AI-powered algorithms, we’ve identified three key stages of EV readiness at the Census Tract level across the country. In our new report, the 2022 EV Adoption Outlook, we’ve predicted where consumers will be ready to adopt EV next so that utilities, automakers, and other key stakeholders in transportation electrification will be […]
November 11, 2021
Get Renters Engaged in Energy Efficiency to Improve Customer Experience
The new BlastPoint-sponsored Smart Energy Consumer Collaborative report, Understanding the Needs and Wants of Renters, shines a spotlight on this key customer demographic. The report reveals that renters care more than the average customer about saving energy and the planet, but that very few of them are actually aware of their energy providers’ EE programs. […]
October 28, 2021
Your Data Doesn’t Scare Us
Even large companies – especially highly regulated ones – are often scared to confront the gremlins in their data. Sometimes their data is in a bad state because of the ghosts of previous acquisitions. Or it might be fragmented among different worlds or systems and therefore inaccessible from the one you currently inhabit. This might […]
October 21, 2021
New Case Study: AEP Drives Digital Engagement with Customer Intelligence
Learn how American Electric Power utilized data-driven customer insights to surpass digital engagement benchmarks by 30%. We’re excited to publish a brand new case study showcasing our work with American Electric Power, a large utility with operating companies throughout the American midwest and south. AEP’s Customer Experience Team launched a new web-based digital assistant in […]