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Stay updated with the latest trends, insights, and success stories from the BlastPoint team and our clients.
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April 11, 2024
BlastPoint Energizing Success: Solutions for Inclusive Energy Program Engagement
Over the past decade a shift in the utility customer’s perspective resulting from emerging energy supply choices due to deregulation in more and more geographical areas across the United States has changed the way energy distributors approach their customers and the level of service required to ensure continued success. As a result, the question arises, […]
March 28, 2024
The BlastPoint Advantage: Empowering Credit Union Success through Intelligent Retention Strategies
In the dynamic landscape of financial services, credit unions are presented with a critical challenge: how to minimize member loss and enhance retention rates effectively. BlastPoint, with its innovative approach, offers a strategic solution to address this challenge, providing credit unions with the tools needed to reduce churn and cultivate a loyal member base. Minimizing […]
March 11, 2024
Unlocking the Potential of Data Analytics: A Comprehensive Journey for Modern Utilities
In today’s rapidly evolving landscape, modern utilities are embracing data analytics as a catalyst for transformation. The convergence of artificial intelligence (AI) and generative AI has ushered in a new era of possibilities, enabling utilities to unlock valuable insights and drive innovation. In this blog, we explore the transformative power of data analytics for utilities, […]
August 18, 2023
Customers Change Over Time – And So Should Your Segmentation Models.
2020 doesn’t seem that long ago, but a lot has changed since then. The pandemic, which hit the US in March 2020, brought about a lot of societal shifts that have fundamentally changed utilities’ customer bases. For example: These changes mean that the segmentation model you used to target customers in 2020 no longer accurately […]
May 15, 2023
Utility Showcase: Three Ways to Leverage Customer Intelligence Data
“Spending money in the right places to reach the right customers at the right time,” for one utility, began with a catalyst of reducing call center demand and spread to include a multitude of other use cases within a few short months after realizing the power of their customer data. In this article, we’re showcasing […]
April 18, 2023
BlastPoint’s 2023 EV Adoption Outlook: Using AI to Understand EV Demand Across the US
BlastPoint’s 2023 EV Adoption Outlook draws upon our proprietary AI-powered models to predict which US states, cities, and neighborhoods will have strong electric vehicle (EV) demand, or face underperformance due to infrastructure barriers or equity challenges in 2023. Click here to download the full report, or read on for an overview of our findings. Past […]
March 31, 2023
Balancing Personalization and Privacy: How Companies Can Use Data to Enhance Customer Experience Safely
Data and analytics have become crucial aspects of modern business, with companies leveraging customer information to enhance customer experience and drive revenue. However, with growing concerns around data privacy, companies need to find balance between utilizing customer data and protecting their privacy. In this article, we delve into the topic with BlastPoint’s VP of Engineering, […]
March 14, 2023
Optimize Your Collections Process with Data
Every year, utilities write off millions of dollars of debt caused by customers who don’t – or in many cases can’t – pay their bills. Optimizing your collections process starts with AI-powered, objective-driven segmentation. We’ll show you how BlastPoint’s Customer Intelligence Platform maps collections journeys so teams can invest resources and intervene to recoup lost […]
February 28, 2023
Questline Digital & BlastPoint Discuss Data Privacy and Personalization
Today’s energy customers expect more when it comes to data privacy and personalization from their utility. In our experience, delivering personalized messaging through the right channels at the right time are key components to surpassing customer expectations. BlastPoint sat with our friends at Questline Digital to discuss how objective-driven data analysis can help build personalized […]
February 6, 2023
‘Messy’ Data? Don’t Worry! We’ve Seen Worse.
Your internal data doesn’t need to be in pristine condition to be useful. BlastPoint’s processes and technology were developed to accelerate your industry’s data onboarding needs. That includes cleaning up your internal ‘messy’ data. We do the dirty work so you can focus on getting results. Different organizations are at different stages in their data […]
January 13, 2023
The Cost of AI-powered Customer Intelligence? It’s Surprisingly Affordable.
We’ve noticed that business leaders across industries share a similar belief when it comes to AI. That in order to harness the power of 360-degree customer views, activate customer insights, launch powerful customer programs and manage data with ease…it must be expensive, right? At BlastPoint, we want to help companies – of all sizes – […]
December 8, 2022
Spotlight Series: Building a Data Analytics Practice
Utilities have long relied on their experience and intuitions when making business decisions. However, data analytics is shaking up the industry. For one distribution electric cooperative, what started with a catalyst has led to a data-driven culture, across the organization, where teams rely on metrics to move KPIs and surpass goals. Rappahannock Electric Cooperative (REC) […]