Blog
From Our Blog & in the News
Stay updated with the latest trends, insights, and success stories from the BlastPoint team and our clients.
Browse by category
August 8, 2019
Janeen Ellsworth, BlastPoint’s Writer and Content Specialist
Behind the scenes here at BlastPoint, every Thursday morning we take a time-out from designing analytics tools to dive into the nuts and bolts of our marketing strategy. Surrounded by whiteboards, with so many notebooks in tow (actual paper ones as well as the electronic kind), we scratch down our creative to-do’s over coffee and […]
August 1, 2019
BlastPoint to Join Plug and Play’s Energy & Sustainability Group
BlastPoint proudly announces it has been chosen by Plug and Play to become a part of its distinguished Energy & Sustainability Group.
July 25, 2019
How To Optimize Internal Data To Sell More Franchises
Your franchise already gathers plenty of data, but are you using it to its fullest potential? Learn how to optimize internal company data using the tools you already have so you can pave the way to expansion. Creating a clear snapshot of who your customers are lets you know exactly what they want and how […]
July 23, 2019
Marianne Holohan, Our New Marketing & Communications Manager
With brand messaging a key focus here at BlastPoint, we value the expertise of professionals across industries to help us shape our marketing strategy. We’re not like some other data companies: we come from diverse backgrounds, bringing unique knowledge from a wide array of sectors beyond tech, including the arts, psychology, and business. That’s not […]
July 19, 2019
It’s Never Too Late to Franchise – Or Is It? In the Spotlight Q&A with Chris Kelleher of Celebree School, 8/1 @ 2 pm EST
Webinar, August 1, 2pm EST. Learn sustainable strategies for franchise development from industry leader Chris Kelleher, VP of Franchise Development & Operations at Celebree Schools.
July 16, 2019
EV Charging Deserts: Where They Are & Why They Might Exist
Electric vehicle charging stations aren’t reaching every community. Find out where EV charging deserts are located and why they might exist.
July 2, 2019
Announcing BlastPoint’s New Customer Success Manager, Kelsey Hall
What do startup franchisors, utility marketers, and nonprofit directors all have in common? They each possess long-acquired, specialized expertise to make their organizations run like well-oiled machines, and many of them happen to be BlastPoint customers. But that’s where their similarities often end. These are, of course, unique individuals with vastly different backgrounds and life […]
June 27, 2019
Intrusive Marketing Series, Part 2: The Art of Leaving People Alone
This is our second and final post in the Intrusive Marketing Series. If you run a Brazilian steakhouse, you probably shouldn’t mail BOGO coupons to vegetarians. They’re lovely people, of course; they’re just never going to be interested in visiting your restaurant (unless you offer tofu that’s been pan-seared in a completely separate kitchen). Alas, […]
June 26, 2019
Intrusive Marketing Series, Part 1: The Art of Walking Away
This is the first blog in a two-part series about intrusive marketing practices and why we want to avoid them. You pull into a car dealership with your stomach in knots because the clunker you’re driving is rusted from the inside out and your mechanic has warned you it’s not safe to drive anymore. You […]
June 20, 2019
Emily Kane: A love letter as I say goodbye.
Emily Kane has been the Director of Operations at BlastPoint since Spring 2018. She will be very, VERY deeply missed. BlastPoint has never been like other data companies. And that’s the only way they could have ever gotten someone like me to sign on. Very few other organizations I’ve encountered have the boldness of vision […]
May 31, 2019
Do Brand Collaborations Really Work?
Images: Allure When we heard that one of our favorite childhood video games was being turned into a cosmetics line, our hearts thumped a little. What do Tetris and Ipsy have in common, anyway? And why would they collaborate on a product campaign? Because, somewhere out there, a marketing guru dreamed up this tantalizing strategic partnership, melding […]
May 24, 2019
Book Review: “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy” by Cathy O’Neil
This is Part 2 of our two-part series on “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” a 2016 release by author Cathy O’Neil and one of the top ten nominees for the National Book Award in non-fiction. If you missed BlastPoint’s first reflection on this thought-provoking book, check out Part […]