Blog
From Our Blog & in the News
Stay updated with the latest trends, insights, and success stories from the BlastPoint team and our clients.
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August 27, 2020
Keep Revenue Flowing: Increase Financial Assistance Sign-Ups & Motivate Delinquent Customers to Pay in Full
A 20% CAP sign up rate! A 47% payment-in-full response! Two new case studies available for download demonstrate how powerful a single outreach campaign can be – when you know who to target. We’re thrilled to share preliminary results from one of our energy partners who’s been applying BlastPoint’s predictive analytics software throughout COVID-19. They’ve […]
August 20, 2020
How To Boost Paperless Enrollment By 5+ Percent And Save Millions Of Dollars
Digital engagement is up across industries due to coronavirus-related shut-downs. Virtual meetings, remote classes and online grocery shopping have become the norm for many, which could mean that more people are ready to say goodbye to paper bills forever. For one of our energy partners, converting just 5 percent of customers to e-billing helped them […]
July 23, 2020
Customer Balance Risk Zones, Part 3: Who’s In The Red Zone & What Do They Need?
When shut-off moratoriums end, utilities will be faced with having to disconnect service for thousands of delinquent customers. Is there anything they can do to mitigate the economic disaster that awaits? The answer’s in the data. Over the last few weeks, we’ve talked about customers in the Green and Yellow Customer Balance Risk Zones. This […]
July 16, 2020
Customer Balance Risk Zones, Part 2: Who’s In The Yellow Zone & What Do They Need?
Utility companies are gazing into the future with worry over what the see: More and more customers falling behind on their bills. BlastPoint identifies these customers as being in the Yellow Customer Balance Risk Zone, which means they’ll be facing major debts and late fees when moratoriums are lifted. Here’s how to keep them engaged […]
July 9, 2020
Customer Balance Risk Zones, Part 1: Who’s In The Green Zone & What Do They Need?
A newfound sense of urgency is bearing down on utility companies as they look to the future. They want to conduct targeted, meaningful customer engagement, efficiently and within the confines of limited budgets, in this new, Covid-ravaged economy. Luckily, clear guidance is available to achieve this, once they identify and understand their unique Customer Balance […]
July 2, 2020
Current Late Bill Totals Highlight Need For Utilities To Educate Customers On Energy Assistance ASAP
Recent utility data shows a surprisingly small number of customers have been applying for energy assistance programs over the past few months. Why is this bad for utilities, and what should they do to fix it? The answer lies in customer education. The Federal CARES Act, state governments, community organizations and utility companies from coast […]
June 25, 2020
Find Your Good Payers with Customer Balance Risk Zones
BlastPoint CEO & Co-Founder Alison Alvarez has spent a lot of time analyzing billpay data in order to support our utility partners during the current pandemic. Based on her findings, Alvarez has defined three ‘customer balance risk zones’ that are key to prioritizing at-risk customers and reducing lost revenue, so companies can stay afloat during […]
June 18, 2020
Utilities, Get Your Free Resource Guide: Customer Engagement For Surviving Economic Crises
Preparing for a crisis is an enormous challenge, even when you put decisive action plans into place early on. But in a prolonged crisis, such as we’ve seen throughout the ongoing coronavirus outbreak, events unfold and change quickly over the course of days, weeks and months, and businesses face threats on many fronts: Revenues plummet. […]
June 11, 2020
Steve Estes, BlastPoint’s VP of Product, Talks Icebergs, Ultimate Frisbee & Words To Live By: A Spotlight Q&A
In February of 2020, the team at BlastPoint welcomed Steve Estes aboard as its first ever Vice President of Product. It was a critical time in the company’s growth during which the future–and all it could potentially hold–was on everyone’s mind. We needed a person with a bold vision to help us reimagine what the […]
June 5, 2020
Standing In Solidarity
BlastPoint stands in solidarity with our friends, colleagues, partners & neighbors in condemning racism and police violence against People of Color.
June 4, 2020
Would Customers Actually Sign Up For Energy Assistance Using A Text Bot? Absolutely.
Dollar Energy Fund CEO Chad Quinn explains why his organization is offering its digital customer assistance tool, MyApp, to utilities for almost nothing. (Spoiler Alert: It’s just the right thing to do.) In the COVID era, companies across sectors have had to pivot quickly to keep employees safe, business operating and customers satisfied. That’s especially […]
May 28, 2020
How Data Can Ease The Billpay Crisis For Utilities & Their Customers: A Message From BlastPoint CTO Tomer Borenstein
Utility companies face an unprecedented economic situation with COVID-19. Record numbers of jobless customers won’t be able pay their monthly bills, which means utilities need to get proactive. Luckily, putting an effective plan in place is easier than you might think. BlastPoint’s CTO and Co-Founder Tomer Borenstein shared his insights this week with Energy Central’s […]